FoodBev Awards is proud to announce the launch of the UK Soft Drinks Awards, recognising the highest standards in taste and design within the UK soft drinks sector. The awards are open to all UK-based brands across multiple categories, including sports and energy drinks, premium beverages and wellness products.
The winners will be announced at FoodBev's UK Soft Drinks Conference on Tuesday 13 May in London. This prestigious event will bring together leading industry producers, suppliers, retailers, innovators and influencers, providing an exceptional platform for showcasing new developments and earning industry-wide recognition.
Being shortlisted for the UK Soft Drinks Awards is a remarkable achievement that reflects the high quality and appeal of your product, recognising your commitment to innovation and stand-out contribution to the UK’s soft drinks industry.
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2025 Categories
Best tasting product
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Best Carbonated Drink
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Best Dilutable Product
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Best Fruit/Juice Drink
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Best Functional Drink
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Best Low/No Alcohol Drink
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Best Low/No Sugar Drink
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Best Natural/Organic Drink
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Best Plant-based Drink
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Best Premium Drink
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Best Protein Drink
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Best Sports/Energy Drink
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Best Wellness Drink
Best design
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Best in Can
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Best in PET
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Best Packaging/Label Design

Entry Open!
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Add as many entries as you wish, you can select your categories after payment.
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If you wish to use a discount or deal code, add this to the payment page.
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After purchase, you will receive an invoice email & redirected to enter your entry bio, images and logos (failure to provide these may lead to disqualification).
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Please reach out to us for any questions or concerns.
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Complete the Enter Now form.
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Once completed, you will be redirected to our payment portal (alternatively pay via invoice is available here).
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After payment is complete you will have access to our online entry submission form.
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At the beginning of April, you will receive delivery information for sending samples for judging.
Once you have completed the first entry details form, you will receive an email with information for the next steps, allowing you to pick up where you left off without resubmitting step 1. This email also includes the link to complete your entry submission.
Each standard entry costs £250 (+VAT). There is also a reduced rate of 40% (+VAT) for small businesses. Please contact matilda.grove@foodbev.com for more information.
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Once all entries have been submitted they will be judged by our expert panel in April.
The winners will be announced at UK Soft Drinks Conference 2025.
Entry details must be submitted no later than - 11th April 2025
Entry deadline - 11th April 2025
Awards ceremony - 13th May 2025
Each standard entry costs £250 (+VAT). One entry is valid for one submission. One product can be entered into multiple categories.
1 product entered into 3 categories = 3 entries
3 products entered into 1 category = 3 entries
2 products entered into 2 categories = 4 entries
We offer special discounts and offers for multiple product entries as well as product flavours and editions, each charged as separate entries.
There is also a reduced rate of 40% (+VAT) for small businesses. Please contact matilda.grove@foodbev.com for more information.
Entries for the UK Soft Drinks Awards are judged on taste, appearance and concept, review the category descriptions for full details on criteria. Samples are required for this award.
To ensure our judges understand and identify each product we ask that you provide the following information to accompany your samples:
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a 200-word maximum description of your product
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a company logo
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maximum of 3 high-resolution images
IMPORTANT Please ensure at least one image clearly shows the product, our judges will use images to identify which entry they are judging. We suggest a clear white background showing the front label and branding.
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UK-based brands: Entries from brands that are based in the UK or have a significant presence in the UK market are eligible to enter.
International brands with UK presence: International brands that are actively distributed in the UK, with an established presence in the UK market and/or available in multiple UK retailers.
Products can be entered into multiple categories.
Please read the category descriptions if you are unsure if your product fits into your chosen category.
Entry Information
2024 Sponsors
Our sponsors enable us to host exclusive awards ceremonies that offer a memorable and personal experience. We would like to say a huge thank you to all of our partners for their continued support.
Roasting Innovation Category Sponsor
The myth of the 'caffè all’Italiana' was born from the ingenious idea of Achille Gaggia, an Italian barista who - in 1938 - filed the patent that signalled a revolution in the way that aromas are extracted from coffee. Achille began constructing his innovative professional coffee machines and installing them in bars and restaurants around the world, allowing customers the unique pleasure of experiencing perfect Italian espresso, complete with its unique ‘crema’ for the very first time. Today the Gaggia name is synonymous with excellence and state of the art technology, as represented by its range of traditional manual espresso machines and fully automatic machines for coffee professionals.
UK Soft Drinks Conference 2025
The annual UK Soft Drinks brings together senior industry producers, suppliers, retailers, innovators, opinion formers and advisers to provide the fullest possible one-day overview of the latest developments, issues and opportunities alongside extensive networking. Held in association with the British Soft Drinks Association.
Join us on 13 May for the winner's ceremony.



